For their latest endeavour basketball superstar LeBron James and his media company Uninterrupted have launched the Glass Helmet Project, an initiative which aims to empower and encourage young football players.
Seeing as even big league NFL players are constantly covered by the headpiece, essentially making them unrecognizable both as an athlete and the people they are off the gridiron, James and Uninterrupted’s Glass Helmet Project aims to tackle this problem known as “The Helmet Effect.” To combat this, the duo want to give fans the opportunity to connect and appreciate the athletes behind the masks for more than a football player by introducing a see-through iteration. As noted by James himself, the glass helmet will allow an athlete to be seen and heard, unlike the current football helmets which cover the athletes’ faces. “Because they are, at the end of the day, they are people as well,” James shares. The helmets were designed by Victor Solomon.
In the video above, Maverick Carter, CEO of Uninterrupted, Andrew Hawkins, and Solomon discuss the importance of being seen and heard in today’s game.