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Nerd Unit Open Store in London’s Stratford Westfield Mall

N.E.R.D is the abbreviation for No One Ever Really Dies, but there is a deeper meaning behind the acronym. We believe that our energy is made of our souls. When you die, that energy may disperse but it isn’t destroyed; your legacy is left behind. Nerdunit pays tribute to the lifestyle of the military, where simplicity is essential, but with boldness. Influenced by military elements such as military colours, badges and ranking lines, Nerdunit merges these elements into the modern streetwear world.